This Morning Live session is designed for B2C businesses focusing on harnessing the power of customer data and insights to elevate loyalty programs and foster meaningful connections with consumers.
We are thrilled to welcome Richard Dawson, Global Head of Loyalty at dunnhumby, who will share insights on Loyalty Strategy and effective loyalty program design. With 15 years of experience at dunnhumby, Richard has successfully partnered with retailers in various sectors to design impactful loyalty and CRM initiatives, driving customer engagement and helping retailers to maximise value from investment in loyalty and personalisation capability.
Key topics:
• Building effective Loyalty Programs: Why they matter, and how to make them profitable
• Transforming loyalty data into insight driven success
• Using behavioral data for hyper-personalization: Creating unique value for every customer
Attendees of this Morning Live session will discover actionable insights on how to make the boardroom case for investment in the wider loyalty ecosystem including driving direct value and unlocking high-margin revenue streams.
For over three decades, dunnhumby has been a global leader in customer data analysis, specialising in loyalty, category management and retail media. Their partnerships include industry giants like Tesco, Walmart, Unilever, PepsiCo, and L'Oréal.
Finally, we’ll showcase an example from a Danish company, illustrating how extensive use of customer data can create real value for both the company and the customer.
We are thrilled to welcome Richard Dawson, Global Head of Loyalty at dunnhumby, who will share insights on Loyalty Strategy and effective loyalty program design. With 15 years of experience at dunnhumby, Richard has successfully partnered with retailers in various sectors to design impactful loyalty and CRM initiatives, driving customer engagement and helping retailers to maximise value from investment in loyalty and personalisation capability.
Key topics:
• Building effective Loyalty Programs: Why they matter, and how to make them profitable
• Transforming loyalty data into insight driven success
• Using behavioral data for hyper-personalization: Creating unique value for every customer
Attendees of this Morning Live session will discover actionable insights on how to make the boardroom case for investment in the wider loyalty ecosystem including driving direct value and unlocking high-margin revenue streams.
For over three decades, dunnhumby has been a global leader in customer data analysis, specialising in loyalty, category management and retail media. Their partnerships include industry giants like Tesco, Walmart, Unilever, PepsiCo, and L'Oréal.
Finally, we’ll showcase an example from a Danish company, illustrating how extensive use of customer data can create real value for both the company and the customer.
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